When it comes to building a competitive advantage in the increasingly saturated world of digital commerce, customer experience is going to be the difference-maker.
Digital commerce is riding the wave of new technology. Winning brands are innovating ways to leverage these technologies to provide their customers with frictionless experiences that drive brand loyalty and maximize profits.
Businesses are using technology to reduce costs through automation, maximize sales through machine learning and artificial intelligence, and increasing the speed at which digital commerce operates. All of these advancements are fueling expected customer experiences online. Customers are expecting fast deliveries, easy returns, and a host of other experiences that make online business easier and better than offline.